Leveraging In-Video Keyword Search To Find High-Impact Influencers
Company
World-leading German automobile manufacturer of high-performance sports cars, SUVs, and sedans.
Objective
This high-end car manufacturer teamed up with Vyrill in order to uncover key insights from the top 50 race cars fans and influencers, demographic information by car model, and top posts from race car drivers. The client also sought to optimize their sponsorship strategy by social listening to top race car drivers.
Strategy
Analyzed over 11,000 videos from fans, top influencers, and race car drivers.
Identified and analyzed user-generated video content pertaining to the brand’s 4 race cars and 8 competitor models.
Outcomes
Client leveraged the analyzed SM data to understand which race cars drivers were popular with which fans and which drivers they should sponsor for that calendar year.
Identified top 300 fans of the brand and top competitor racing fans to invite to brand events and brand mailing list.
KPI's
90%
Monetary and Time Savings To Discover And Analyze Brand-Related Content
70%
Decrease In Cost Per New Fan Lead (CPIL)
11,000
Videos Analyzed
4
Brand Cars and 8 Competitor Car Models Tracked by Demographics & Geolocation