Targeting Untapped Demographics With In-Video Keyword Analysis
Company
This family-owned cheese manufacturing company is one of the largest all-natural cheese producers in the US. Founded in the 50s, this cheese brand has been producing a wide variety of 100% real shredded, sliced, and natural cheeses.
Objective
This innovative CPG cheese brand partnered with Vyrill to identify new trends between diets, ingredients, and demographics to find actionable insights for new product development.
Strategy
Tracked a portfolio of 65 cheese products and analyzed 12K+ authentic fan video conversations in less than 30 days.
Used fan videos to identify new topics and valuable keyword phrases.
Offered the ability to interact and partner with top influencers in the cheese space and segmented them by age, ethnicity, and gender.
Outcomes
Identified top influencers for engagement.
Explored new SEO & SEM strategies based on trending keywords found by Vyrill’s in-video audio analysis.
Discovered that Hispanic & Asian populations were largely under-represented thanks to product-specific demographic insights.
KPI's
18%
Increase In Organic Keyword Traffic
20%
Increase In Target Demographic Content Development
24
Months Worth of Videos Captured And Analyzed In Less Than 30 Days
12k+
Videos Analyzed
65
Products Tracked